HOW TO START USING IT

The 90-Day Plan

From the January 2003 issue of OPTIMIZE Magazine (optimizemag.com)

As a business-technology executive, you won't likely embark on an operations research project on your own. Instead, your role is to find situations where O.R. could be applied to solve an intractable business problem, evaluate the possible approaches and software solutions, and deploy the systems.

ACTION ITEMS COMPLETE

FIRST MONTH: Get out your binoculars

  • Identify problems and situations that need optimization.
  • Find situations in your company where complicated decisions need to be made and data is available. These are potentially good opportunities to use O.R.
  • Also look for cases where decisions are made routinely and repetitively, though it’s unclear whether those are the best decisions.



SECOND MONTH: Look for pockets of expertise

  • Identify a team to attack a situation. This team often comprises a mix of subject specialists and O.R. specialists. The members can be internal, such as industrial engineers or technically trained MBAs, or outside consultants.
  • Look for a variety of modeling approaches; beware of adopting this year’s hottest, new method without considering a variety of approaches.
  • Understand your modeling assumptions. Key assumptions will be made to enable solutions. Explore those assumptions and why they are made.



THIRD MONTH: Challenge your assumptions

  • Ensure the quality of the data. Is the team using recent data, and is it carefully cleansing the data? Are there alternative sources of data that can be cross-referenced?
  • Fight against the model and results. How are the assumptions showing up in the results? Are the results believable? Can you check them?
  • Work at implementation. Consider how business processes and systems need to be changed in order to put the results from the model into action in your business environment.



 

Copyright© 2003 by CMP Media LLC, 600 Community Drive, Manhasset, NY 11030, USA. Reprinted from OPTIMIZE with permission.