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<title>Science of Better: Crunching the Numbers, an INFORMS Podcast</title>
<link>http://www.scienceofbetter.org/podcast</link>
<language>en-us</language>
<copyright>2009 Institute for Operations Research and the Management Sciences</copyright>
<itunes:author>Barry List, INFORMS Director of Communications</itunes:author>
<itunes:summary>A series of podcasts with unexpected insights into the way that math, analytics, and operations research affect people like you and organizations like your own. In every segment, an expert explains how he or she changed the world by crunching the numbers. (www.scienceofbetter.org).</itunes:summary>
<description>A series of podcasts with unexpected insights into the way that math, analytics, and operations research affect people like you and organizations like your own. In every segment, an expert explains how he or she changed the world by crunching the numbers. (www.scienceofbetter.org).</description>
<itunes:owner>
<itunes:name>Institute for Operations Research and the Management Sciences</itunes:name>
<itunes:email>barry.list@informs.org</itunes:email>
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<itunes:category text="Math"/>
<itunes:category text="Science"/>
<itunes:category text="Technology"/>
<itunes:category text="Medicine"/>
<media:copyright>2009 INFORMS, Institute for Operations Research and the Management Sciences. All Rights Reserved.</media:copyright>
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<title>Intel’s Chief Numbers Cruncher</title>
<link>http://podcast.informs.org/INFORMSKempf.mp3</link>
<description>How did they do it? Take a group of highly specialized computer wafer technicians and create one of the top computer chip manufacturers in the world? In this interview, Karl Kempf, an Intel Fellow and Director of Junision Engineering at Intel, explains how his expert group brought better Junision making to Intel – and helped a growing company blossom. </description>
<author>Barry.List@informs.podcast.informs.orgorg</author>
<itunes:category text="Technology"/>
<itunes:category text="Science"/>
<itunes:category text="Math"/>
<pubDate>Fri, 19 Jun 2009 13:00:00 EST</pubDate>
<guid>podcast.informs.org/INFORMSKempf.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>How did they do it? Take a group of highly specialized computer wafer technicians and create one of the top computer chip manufacturers in the world? In this interview, Karl Kempf, an Intel Fellow and Director of Junision Engineering at Intel, explains how his expert group brought better Junision making to Intel – and helped a growing company blossom. </itunes:summary>
<itunes:duration>22:48</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Karl Kempf of Intel explains how his expert group brought better Junision making to Intel – and helped a growing company blossom. </itunes:subtitle>
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<title>How Can You Squeeze 30% Out of Healthcare Costs?</title>
<link>http://podcast.informs.org/INFORMSCarter.mp3</link>
<description>Did you ever watch the way that patients, nurses, and doctors flow through the fast-moving doors of an emergency room? If you didn’t, you’re in good company – neither have most hospital administrators. Prof. Carter, an expert in the American and Canadian healthcare systems, explains the hidden costs in the North American healthcare and the ways that quantitative experts are modeling current hospital systems to shape future healthcare during the Obama Era. </description>
<author>Barry.List@informs.org</author>
<itunes:category text="Healthcare"/>
<itunes:category text="Science"/>
<itunes:category text="Math"/>
<pubDate>Fri, 19 Jun 2009 13:00:00 EST</pubDate>
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<itunes:author>INFORMS</itunes:author>
<itunes:summary>Did you ever watch the way that patients, nurses, and doctors flow through the fast-moving doors of an emergency room? If you didn’t, you’re in good company – neither have most hospital administrators. Prof. Carter, an expert in the American and Canadian healthcare systems, explains the hidden costs in the North American healthcare and the ways that quantitative experts are modeling current hospital systems to shape future healthcare during the Obama Era. </itunes:summary>
<itunes:duration>23:04</itunes:duration>
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<title>Economic Calamity as a Supply Chain Problem</title>
<link>http://podcast.informs.org/INFORMSSodhi.mp3</link>
<description>All the world’s a supply chain, says Prof. Mohan Sodhi, and the answers to the vexing questions about the Great Recession lie in an understanding of how today’s economy connects to the supply chain model. Building on his tour-de-force article in the Financial Times, Prof. Sodhi takes a sobering look at the world’s economic problems and some simple ways to keep companies from the brink.</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Finance"/>
<itunes:category text="Science"/>
<itunes:category text="Math"/>
<pubDate>Fri, 10 Jul 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSSodhi.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>All the world’s a supply chain, says Prof. Mohan Sodhi, and the answers to the vexing questions about the Great Recession lie in an understanding of how today’s economy connects to the supply chain model. Building on his tour-de-force article in the Financial Times, Prof. Sodhi takes a sobering look at the world’s economic problems and some simple ways to keep companies from the brink.</itunes:summary>
<itunes:duration>20:30</itunes:duration>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, supply, chain, recession, economy, model</itunes:keywords>
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<item>
<title>Using Analytics to Battle AIDS: A Lesson from the Clinton Foundation</title>
<link>http://podcast.informs.org/INFORMSCohen.mp3</link>
<description>Analytics and operations research play a crucial role in bringing better healthcare to the poorest sections of the world – that’s an important lesson taught by The Clinton Foundation, an NGO that is making important strides in the fight against HIV/AIDS in Africa. Hear Justin Cohen of CSHOR, the foundation’s Center for Strategic HIV Operations Research, as he explains how measuring and analyzing bring a surprising boost to the fight against a stubborn challenge.</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Finance"/>
<itunes:category text="Healthcare"/>
<itunes:category text="Math"/>
<itunes:category text="Medicine"/>
<pubDate>Fri, 23 Jul 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSCohen.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Justin Cohen of CSHOR, the foundation’s Center for Strategic HIV Operations Research, explains how measuring and analyzing bring a surprising boost to the fight against a stubborn challenge.</itunes:summary>
<itunes:duration>27:30</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, healthcare, HIV, AIDS, Africa, analytics, Clinton Foundation</itunes:keywords>
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<item>
<title>Troublemaker or Trusted Advisor?</title>
<link>http://podcast.informs.org/INFORMSWein.mp3</link>
<description>When Lawrence Wein, an expert in bioterror and former Editor-in-Chief of Operations Research, prepared to publish an important paper in the Proceedings of the National Academy of Science on preventing contamination of America’s milk supply, the Bush Administration tried to block it. Now Prof. Wein’s recommendations on preventing attacks using botulism and anthrax, as well as recommendations about securing U.S. borders, are U.S. policy – as well as the subject of opinion pieces in The New York Times and other trusted editorial pages. Hear a special interview with Prof. Wein, who delivered the 2008 INFORMS Philip McCord Lecture, on homeland security and staying one step ahead of the next terrorist strike.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Terrorism"/>
<itunes:category text="Homeland Security"/>
<itunes:category text="Government"/>
<itunes:category text="Science"/>
<itunes:category text="Bioterrorism"/>
<pubDate>Fri, 07 Aug 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSWein.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear a special interview with Prof. Wein, who delivered the 2008 INFORMS Philip McCord Lecture, on homeland security and staying one step ahead of the next terrorist strike.</itunes:summary>
<itunes:duration>25:00</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, Wein, bioterror, bioterrorism, 9/11, Bush, anthrax, botulism, homeland security, math</itunes:keywords>
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<item>
<title>The perils of success: one school district's answer in the numbers</title>
<link>http://podcast.informs.org/INFORMSSAS.mp3</link>
<description>Wake County, North Carolina’s public schools aren’t facing the problems of decay found in some dying metropolitan areas; their problem is growth. The Wake County school body is 140,000 strong, attending 160 schools, and growing by 3,000-6,000 children a year. How does a growing school system reassign children from one school to another without angering parents? How does it comply with state and county mandates? And how can the school system demonstrate to voters that their decisions are fair? Hear how the Wake County Public School System collaborated with operations researchers at SAS to develop an equitable, easy-to-use solution that is improving by the day.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Education"/>
<itunes:category text="Math"/>
<pubDate>Fri, 14 Aug 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSSAS.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear how the Wake County Public School System collaborated with operations researchers at SAS to develop an equitable, easy-to-use solution that is improving by the day.</itunes:summary>
<itunes:duration>24:39</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, Education, SAS, Wake County, school system, math</itunes:keywords>
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<item>
<title>Emergency! Pandemic</title>
<link>http://podcast.informs.org/INFORMSJacobson.mp3</link>
<description>Epidemiologists are not the only group working to prevent the outbreak of Swine Flu, or H1N1 Virus, in the northern hemisphere this fall. Experts in analytics and operations research have a special role. Hear operations researcher Sheldon Jacobson discuss his work making sure that vaccines and antidotes reach people speedily at this time of danger. Prof. Jacobson also discusses his work helping children receive combination vaccines that can prevent them from contracting dangerous diseases. 
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Health"/>
<itunes:category text="Healthcare"/>
<itunes:category text="Math"/>
<itunes:category text="Science"/>
<pubDate>Fri, 5 Sep 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSJacobson.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear operations researcher Sheldon Jacobson discuss his work making sure that vaccines and antidotes reach people speedily at this time of danger.</itunes:summary>
<itunes:duration>25:31</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Hear operations researcher Sheldon Jacobson discuss his work making sure that vaccines and antidotes reach people speedily at this time of danger.</itunes:subtitle>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, health, healthcare, pandemic, swine flu, H1N1, Virus, Jacobson, vaccine, antidote, disease, math</itunes:keywords>
</item>

<item>
<title>Competing on Analytics</title>
<link>http://podcast.informs.org/INFORMSDavenport.mp3</link>
<description>A bolt of understanding zapped the business world first in 2006, when Tom Davenport co-authored a Harvard Business Review article about competing on analytics and then in 2007, when Harvard Business Press published “Competing on Analytics: The New Science of Winning,” the book he co-wrote with Jeanne G. Harris. Since then, the two works have gone onto bestseller status. Prof. Davenport has been named one of the world’s top three analysts of business and technology – listen to his thoughts about operations research, analytics, and his column in the current issue of Analytics in this special podcast.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Business"/>
<itunes:category text="Math"/>
<itunes:category text="Technolgy"/>
<itunes:category text="Science"/>
<pubDate>Tue, 22 Sep 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSDavenport.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Prof. Davenport has been named one of the world’s top three analysts of business and technology – listen to his thoughts about operations research, analytics, and his column in the current issue of Analytics in this special podcast.</itunes:summary>
<itunes:duration>24:49</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, Davenport, Business, Harvard, Analytics, Analyst, technology, math</itunes:keywords>
</item>

<item>
<title>Running the numbers in time for the World Series</title>
<link>http://podcast.informs.org/INFORMSCochran.mp3</link>
<description>Fans of baseball and other sports have been fascinated with data and statistics for decades. In recent years, though, numbers crunchers beginning with Bill James have been delving deeper to settle sports arguments, help teams plan, and tell   municipal planners if there's any money for their cities in building large sports stadiums. Hear Jim Cochran, an expert in sports and analytics, tell you what the numbers reveal in major league baseball, NCAA basketball and football, the NBA, and more.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Business"/>
<itunes:category text="Math"/>
<itunes:category text="Technolgy"/>
<itunes:category text="Sports"/>
<pubDate>Fri, 23 Oct 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSCochran.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear Jim Cochran, an expert in sports and analytics, tell you what the numbers reveal in major league baseball, NCAA basketball and football, the NBA, and more.</itunes:summary>
<itunes:duration>32:41</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, Cochran, Sports, Analytics, Analyst, technology, math</itunes:keywords>
</item>

<item>
<title>The Flaw of Averages</title>
<link>http://podcast.informs.org/INFORMSSavage.mp3</link>
<description>Ever seen the cartoon of the statistician who waded in a river whose average depth was three feet and drowned when it dipped to six feet? Averages only tell you so much, and Professor Sam L. Savage of Stanford University has made a cause of his career warning against simplistic mathematical assumptions. The author of "The Flaw of Averages: Why We Underestimate the Face of Uncertainty" offers his perspective in this segment.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Math"/>
<itunes:category text="Technolgy"/>
<itunes:category text="Statistics"/>
<pubDate>Fri, 06 Nov 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSSavage.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Averages only tell you so much, and Professor Sam L. Savage of Stanford University has made a cause of his career warning against simplistic mathematical assumptions.
</itunes:summary>
<itunes:duration>23:27</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, Savage, Math, Analytics, Averages</itunes:keywords>
</item>

<item>
<title>Supernetworks: Building Better Real and Virtual Highways</title>
<link>http://podcast.informs.org/INFORMSNagurney.mp3</link>
<description>Whether we take a trip on the highway or the virtual superhighway that we call the Internet, we are all caught up in a network – hopefully not one that's crumbling. Hear Prof. Professor Anna Nagurney, Director of the Virtual Center for Supernetworks  at the University of Massachusetts Amherst and author of "Fragile Networks" Fragile Networks, discuss what's going right in our networks of highways, broadband networks, and financial networks – and why the work ahead is critical.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Business"/>
<itunes:category text="Math"/>
<itunes:category text="Technolgy"/>
<itunes:category text="Finance"/>
<pubDate>Fri, 20 Nov 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSNagurney.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear Prof. Professor Anna Nagurney discuss what's going right in our networks of highways, broadband networks, and financial networks – and why the work ahead is critical.</itunes:summary>
<itunes:duration>23:11</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, Nagurney, Internet, Analytics, Analyst, technology, math, broadband, finance</itunes:keywords>
</item>

<item>
<title>Climate Change: On to Copenhagen</title>
<link>http://podcast.informs.org/INFORMSSterman.mp3</link>
<description>Few scientists today doubt the seriousness of climate change and the dangers of global warming. Yet political leaders and the public have still not made the reduction of greenhouse gases and pollutants a priority. Hear MIT Professor John Sterman explain how math modelers empower decisionmakers and voters alike to examine the data and its implications, using the tools found at www.ClimateInteractive.org.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Environment"/>
<itunes:category text="Math"/>
<itunes:category text="Technolgy"/>
<pubDate>Fri, 4 Dec 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSSterman.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear MIT Professor John Sterman explain how math modelers empower decisionmakers and voters alike to examine the data and its implications of global warming.</itunes:summary>
<itunes:duration>29:53</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Hear MIT Professor John Sterman explain how math modelers empower decisionmakers and voters alike to examine the data and its implications of global warming.</itunes:subtitle>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, Sterman, Global Warming, Analytics, Modeling, Environment, Climate change, math</itunes:keywords>
</item>

<item>
<title>Master Decider</title>
<link>http://podcast.informs.org/INFORMSHoward.mp3</link>
<description>How can we   make life and death decisions? How should business approach costly endeavors? What helps teenagers avoid mistakes that could derail the rest of their lives? Stanford Professor Ronald A. Howard was present at the creation of decision theory and decision analysis. Hear the decision guru explain how to  scientifically approach the important decisions in our work and lives. Read his full-length interview in the current issue of Decision Analysis.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="Technolgy"/>
<pubDate>Fri, 18 Dec 2009 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSHoward.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear the decision guru Stanford Professor Ronald A. Howard explain how to  scientifically approach the important decisions in our work and lives.</itunes:summary>
<itunes:duration>28:17</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Hear the decision guru Stanford Professor Ronald A. Howard explain how to  scientifically approach the important decisions in our work and lives.</itunes:subtitle>
<feedburner:origLink>http://podcast.informs.org/INFORMShoward.mp3</feedburner:origLink>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, Howard, Decisions, Analytics, Modeling, Science, math</itunes:keywords>
</item>

<item>
<title>Winning Elections with O.R.</title>
<link>http://podcast.informs.org/INFORMSSamuelson.mp3</link>
<description>How can you survey data more carefully so your candidate will win a tight election? Doug Samuelson of Infologix talks about using operations research to help at the polls, how 2009's Congressional and gubernatorial elections signal 2010's races, and what the Keys to the White House suggest about the 2012 presidential election. Bonus: Hear Doug explain his homeland security research on escaping from an attack in a public place.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="Politics"/>
<pubDate>Tue, 12 Jan 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSSamuelson.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>How can you survey data more carefully so your candidate will win a tight election? </itunes:summary>
<itunes:duration>27:09</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">How can you survey data more carefully so your candidate will win a tight election?</itunes:subtitle>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, Samuelson, Decisions, Analytics, Modeling, Election,  politics, math</itunes:keywords>
</item>

<item>
<title>Haiti: Humanitarian Logistics</title>
<link>http://podcast.informs.org/INFORMSHaiti.mp3</link>
<description>As the Haitian earthquake tragedy unfolds, the challenge of using the very best humanitarian logistics – supply chain management principles for emergencies and disasters – becomes crucial for those speeding relief to victims. In this special news podcast, hear Pinar Keskinocak and Julie Swann, the directors of the Center for Health and Humanitarian Logistics, explain how their team models the way rescuers can rapidly deploy to nations like Haiti that face natural and manmade calamities.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="Haiti"/>
<pubDate>Thurs, 14 Jan 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSHaiti.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>In this special news podcast, hear Pinar Keskinocak and Julie Swann, the directors of the Center for Health and Humanitarian Logistics, explain how their team models the way rescuers can rapidly deploy to nations like Haiti that face natural and manmade calamities.</itunes:summary>
<itunes:duration>16:49</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">In this special news podcast, hear Pinar Keskinocak and Julie Swann, the directors of the Center for Health and Humanitarian Logistics, explain how their team models the way rescuers can rapidly deploy to nations like Haiti that face natural and manmade calamities.</itunes:subtitle>
<feedburner:origLink>http://podcast.informs.org/INFORMSHaiti.mp3</feedburner:origLink>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, humanitarian, disaster, emergency, Haiti, Logistics, Decisions, Analytics, Modeling, math</itunes:keywords>
</item>

<item>
<title>Word of Mouth Marketing</title>
<link>http://podcast.informs.org/INFORMSGodesMayzlin.mp3</link>
<description>Why are the customers who don't even know you your best hope for making your product news go viral? Hear Dina Mayzlin of the Center for Customer Insights at at the Yale School of Management and David Godes of the RH Smith School at the University of Maryland explain where traditional advertising and word-of-mouth diverge, and how marketing scientists are exploring the surprising way that everyday conversation makes business grow.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="Haiti"/>
<pubDate>Fri, 22 Jan 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSGodesMayzlin.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear Dina Mayzlin,Yale School of Management and David Godes, University of Maryland explain where traditional advertising and word-of-mouth diverge, and how marketing scientists are exploring the surprising way that everyday conversation makes business grow.</itunes:summary>
<itunes:duration>20:35</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Hear Dina Mayzlin,Yale School of Management and David Godes, University of Maryland explain where traditional advertising and word-of-mouth diverge, and how marketing scientists are exploring the surprising way that everyday conversation makes business grow.</itunes:subtitle>
<feedburner:origLink>http://podcast.informs.org/INFORMSGodesMayzlin.mp3</feedburner:origLink>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, advertising, marketing, Analytics, Modeling, math</itunes:keywords>
</item>

<item>
<title>The Nitti-Gritty of Working with O.R. Providers</title>
<link>http://podcast.informs.org/INFORMSCrissey.mp3</link>
<description>Businesses are increasingly turning to O.R. consultants and vendors to improve performance and make important decisions. But before the work begins, everyone needs to think through the plan, clean up the data, and find the right tools for the job. Listen to SAS's Mary Grace Crissey as she reviews today's O.R./business collaborations and advises everyone what to expect.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="Decisions"/>
<pubDate>Fri, 4 Feb 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSCrissey.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Listen to SAS's Mary Grace Crissey as she reviews today's O.R./business collaborations and advises everyone what to expect.</itunes:summary>
<itunes:duration>24:49</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Listen to SAS's Mary Grace Crissey as she reviews today's O.R./business collaborations and advises everyone what to expect.</itunes:subtitle>
<feedburner:origLink>http://podcast.informs.org/INFORMSCrissey.mp3</feedburner:origLink>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, math</itunes:keywords>
</item>

<item>
<title>Advice to Execs on Working with Operations Researchers</title>
<link>http://podcast.informs.org/INFORMSLewis.mp3</link>
<description>Are you looking for a consultant who's an expert in business analytics and operations research? Hear Brian Lewis of Vanguard Software walk you through the steps of determining your needs, picking a consultant, and collaborating in this do-it-yourselfer for business people hiring O.R. providers.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="business"/>
<pubDate>Fri, 18 Feb 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSLewis.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Are you looking for a consultant who's an expert in business analytics and operations research?</itunes:summary>
<itunes:duration>19:57</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Are you looking for a consultant who's an expert in business analytics and operations research?</itunes:subtitle>
<feedburner:origLink>http://podcast.informs.org/INFORMSLewis.mp3</feedburner:origLink>
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<feedburner:origEnclosureLink>http://podcast.informs.org/INFORMSLewis.mp3</feedburner:origEnclosureLink>
<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, math, business, hiring, consultant</itunes:keywords>
</item>

<item>
<title>How safe are our airports?</title>
<link>http://podcast.informs.org/INFORMSBarnett.mp3</link>
<description>What are the dangers of flying in the wake of the Christmas bomber? What's the danger of runway collisions in airports like Los Angeles International? How significant are differences in safety record between airlines in First World and developing countries? Should we beware smaller, regional carriers, as a PBS Frontline program suggested? MIT's Arnold Barnett, an operations researcher and expert in air safety, explains his research in this important broadcast. (And watch for publication of his study later this year in Transportation Science.)
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="Airline"/>
<pubDate>Fri, 4 Mar 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSBarnett.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>MIT's Arnold Barnett, an operations researcher and expert in air safety, explains his research in this important broadcast.</itunes:summary>
<itunes:duration>32:05</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">MIT's Arnold Barnett, an operations researcher and expert in air safety, explains his research in this important broadcast.</itunes:subtitle>
<feedburner:origLink>http://podcast.informs.org/INFORMSBarnett.mp3</feedburner:origLink>
<enclosure url="http://podcast.informs.org/INFORMSBarnett.mp3" length="15409152" type="audio/mpeg" />
<feedburner:origEnclosureLink>http://podcast.informs.org/INFORMSBarnett.mp3</feedburner:origEnclosureLink>
<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, math, business, airline, safety, terrorism, MIT, Barnett</itunes:keywords>
</item>

<item>
<title>Experimenting at the Workplace</title>
<link>http://podcast.informs.org/INFORMSSchrage.mp3</link>
<description>Where is the intersection between IT and analytics? MIT's Michael Schrage says the two may very well meet in the simple experiments that companies can do via social media and in the retail store. Schrage, who speaks at the 2010 INFORMS Practice Meeting, previews his provocative talk for CIOs and executives in this vibrant podcast. Register for the practice meeting to hear Schrage and analytics experts from top companies at http://meetings.informs.org/Practice2010.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="retail"/>
<pubDate>Fri, 19 Mar 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSSchrage.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Where is the intersection between IT and analytics? MIT's Michael Schrage says the two may very well meet in the simple experiments that companies can do via social media and in the retail store.</itunes:summary>
<itunes:duration>27:59</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Where is the intersection between IT and analytics? MIT's Michael Schrage says the two may very well meet in the simple experiments that companies can do via social media and in the retail store.</itunes:subtitle>
<feedburner:origLink>http://podcast.informs.org/INFORMSSchrage.mp3</feedburner:origLink>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, math, business, IT, social media, retail, MIT, Schrage</itunes:keywords>
</item>

<item>
<title>Forecasting Consumer Behavior</title>
<link>http://podcast.informs.org/INFORMSLieberman.mp3</link>
<description>Predicting the purchasing patterns of consumers has been an inexact science for math modelers, but two researchers believe the answer is not in modeling the way that consumers behave but mapping their many disparate thoughts and actions on the way to their purchase decision. Hear Warren Lieberman and Michael Raskin of Veritec Solutions on new insights into a perennial challenge for marketers.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="retail"/>
<pubDate>Fri, 08 Apr 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSLieberman.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear Warren Lieberman and Michael Raskin of Veritec Solutions on new insights into a perennial challenge for marketers.</itunes:summary>
<itunes:duration>20:43</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Hear Warren Lieberman and Michael Raskin of Veritec Solutions on new insights into a perennial challenge for marketers.</itunes:subtitle>
<feedburner:origLink>http://podcast.informs.org/INFORMSLieberman.mp3</feedburner:origLink>
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<feedburner:origEnclosureLink>http://podcast.informs.org/INFORMSLieberman.mp3</feedburner:origEnclosureLink>
<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, math, business, IT, retail, Lieberman, Raskin, consumers, Veritech Solutions, Marketing</itunes:keywords>
</item>

<item>
<title>Analytics Goes to War – Against Cancer</title>
<link>http://podcast.informs.org/INFORMSLee.mp3</link>
<description>When physicians choose radiation to battle cancer and cancerous tumors, they are fighting not just in three dimensions but four – they must take into account not only the shape and size of the cancer but also the fourth dimension of time in modeling treatment. Hear operations researcher Eva K. Lee, Director of the Center for Operations Research in Medicine and HealthCare at Georgia Tech explain how her O.R. innovations have helped create treatment plans that do a better job healing patients, avoiding radiation damage to healthy tissue, and saving a half billion dollars in related healthcare costs. And hear her reflect on improved homeland security modeling for biological events ranging from the outbreak of the H1N1 flu outbreak to bioterror attacks.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="healthcare"/>
<pubDate>Fri, 30 Apr 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSLee.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear operations researcher Eva K. Lee, Director of the Center for Operations Research in Medicine and HealthCare at Georgia Tech explain how her O.R. innovations have helped create treatment plans that do a better job healing patients, avoiding radiation damage to healthy tissue, and saving a half billion dollars in related healthcare costs.</itunes:summary>
<itunes:duration>26:54</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
<media:content url="http://podcast.informs.org/INFORMSLee.mp3" fileSize="12916380" type="audio/mpeg" />
<itunes:explicit xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">no</itunes:explicit>
<itunes:subtitle xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">Hear operations researcher Eva K. Lee, Director of the Center for Operations Research in Medicine and HealthCare at Georgia Tech explain how her O.R. innovations have helped create treatment plans that do a better job healing patients, avoiding radiation damage to healthy tissue, and saving a half billion dollars in related healthcare costs.</itunes:subtitle>
<feedburner:origLink>http://podcast.informs.org/INFORMSLee.mp3</feedburner:origLink>
<enclosure url="http://podcast.informs.org/INFORMSLee.mp3" length="12916380" type="audio/mpeg" />
<feedburner:origEnclosureLink>http://podcast.informs.org/INFORMSLee.mp3</feedburner:origEnclosureLink>
<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, math, cancer, medicine, GA Tech, healthcare, Lee, Raskin, consumers, Veritech Solutions, Marketing</itunes:keywords>
</item>


<item>
<title>Ending the Water War Surrounding New York's Reservoir</title>
<link>http://podcast.informs.org/INFORMSKolesar.mp3</link>
<description>When the reservoir for America's largest city, environmentalists, and local residents clash, can the interests of all be resolved? The Delaware River Basin Commission, was able to redress the needs of all these groups, as well as the four states sitting on the commission. In the process, the commission and its partners earned a nomination as a finalist in the 2010 Franz Edelman Competition. Learn how operations research was the key from lead researcher Peter Kolesar of Columbia University. 
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="environment"/>
<pubDate>Fri, 14 Mar 2010 13:00:00 EST</pubDate>
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<itunes:author>INFORMS</itunes:author>
<itunes:summary>When the reservoir for America's largest city, environmentalists, and local residents clash, can the interests of all be resolved?</itunes:summary>
<itunes:duration>27:50</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<item>
<title>Danger: Infrastructure Under Attack</title>
<link>http://podcast.informs.org/INFORMSAlderson.mp3</link>
<description>In an age when advances in technology are threatened by attackers who would hack and disable that technology, the United States and other governments are focusing more and more resources on protecting their infrastructure. Professors at the Naval Postgraduate School are conducting extensive research into protecting the U.S. transportation, communications, and energy systems. Hear David Alderson explain what his colleagues are pioneering - and why the controversy about the best way to protect the infrastructure is more contentious than ever. 
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="terrorism"/>
<pubDate>Fri, 28 May 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSAlderson.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear David Alderson explain what his colleagues are pioneering - and why the controversy about the best way to protect the infrastructure is more contentious than ever. </itunes:summary>
<itunes:duration>28:41</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, math, cyber terrorism, navy, transportation, communications, energy systems, Naval Postgraduate School</itunes:keywords>
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<item>
<title>Do financial analysts sabotage new product development?</title>
<link>http://podcast.informs.org/INFORMSBenner.mp3</link>
<description>When digital cameras were developing, analysts watching the stocks of companies like Kodak and Polaroid said, 'stay with film'. And when VoIP Internet phones began, stock analysts cautioned telecommunications companies about entering the new market. Why? Hear Wharton's Mary J. Benner, author of the study Securities Analysts and Incumbent Response to Radical Technological Change, published by Organization Science, explain her surprising findings.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="Analysts"/>
<pubDate>Fri, 11 Jun 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSBenner.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear Wharton's Mary J. Benner, author of the study Securities Analysts and Incumbent Response to Radical Technological Change, published by Organization Science, explain her surprising findings.</itunes:summary>
<itunes:duration>27:14</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, Benner, Securities Analysts, Wharton, Organization Science, Finance, product development</itunes:keywords>
</item>

<item>
<title>Pricing and Gumballs in Airline Reservations</title>
<link>http://podcast.informs.org/INFORMSBoyd.mp3</link>
<description>If you want to improve your bottom line, you'll find that determining a better price for your product is far less painful than trying to drive costs down. As some business people grow more sophisticated in their pricing and do more than just set prices by conjecture, one expert wonders why most businesses don't set prices scientifically. Dr. E. Andrew Boyd, who appears regularly on KUHF-FM's Engines of our Ingenuity and in the pages of Analytics, has worked with major airlines setting prices. Hear him explain the history of pricing and reservations in the airlines - including the unexpected roll of gumballs. What you'll learn will surprise you.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="Analysts"/>
<pubDate>Fri, 24 Jun 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSBoyd.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear Dr. E. Andrew Boyd explain the history of pricing and reservations in the airlines - including the unexpected roll of gumballs. What you'll learn will surprise you.</itunes:summary>
<itunes:duration>24:36</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, Boyd, airlines, pricing</itunes:keywords>
</item>

<item>
<title>Terror Queues</title>
<link>http://podcast.informs.org/INFORMSKaplan.mp3</link>
<description>In today's world of spy vs. spy, you need to do more than outfight your opponent; you need to out-think him, as well. Edward H. Kaplan of Yale University, the 2010- 2011 INFORMS Morse Lecturer has been using analytics to model potential terror and bioterror attacks since 9-11 and the anthrax mailings that followed weeks later. In a study, Terror Queues, appearing in the upcoming July/August issue of Operations Research, he explains how techniques now being used to study grocery store queues can also be used to assess the strength of terror plotters. This analysis, in turn, strengthens the ability of governments to thwart planned attacks on civilians. You’ll be amazed at the novel thinking in these new techniques.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="terror"/>
<pubDate>Fri, 09 Jul 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSKaplan.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>In a study, Terror Queues, Yale's Edward H. Kaplan explains how techniques now being used to study grocery store queues can also be used to assess the strength of terror plotters. </itunes:summary>
<itunes:duration>28:45</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, Kaplan, bioterror, terror, anthrax, queues</itunes:keywords>
</item>

<item>
<title>Chairman and Analytics Champion</title>
<link>http://podcast.informs.org/INFORMSMullen.mp3</link>
<description>Admiral Mike Mullen, Chairman of the Joint Chiefs of Staff, has a unique qualification: He holds a master's degree in operations research, making him one of the highest placed executives - and military men – in the world with a quantitative degree. In an exclusive interview, Admiral Mullen tells how his expertise in the decision sciences helps him make difficult choices for the armed services of the United States. Hear the admiral share his special views on how analytics in the military and business sector intersect.
</description>
<author>Barry.List@informs.org</author>
<itunes:category text="Operations Research"/>
<itunes:category text="Math"/>
<itunes:category text="military"/>
<pubDate>Thur, 22 Jul 2010 13:00:00 EST</pubDate>
<guid>http://podcast.informs.org/INFORMSMullen.mp3</guid>
<itunes:author>INFORMS</itunes:author>
<itunes:summary>Hear Admiral Mike Mullen, Chairman of the Joint Chiefs of Staff, share his special views on how analytics in the military and business sector intersect.</itunes:summary>
<itunes:duration>28:40</itunes:duration>
<source url="http://www.scienceofbetter.org">Operations Research: The Science of Better</source>
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<itunes:keywords>operations, research, management, sciences, O.R., OR, ORMS, INFORMS, decisions, Analytics, Modeling, Admiral Mullen, decision sciences, military, armed forces, buisness</itunes:keywords>
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