Podcast
Science of Better: Crunching the Numbers
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Friday, October 8, 2010

Claudia Perlich
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Mining for Gold
Claudia Perlich, Media6Degrees

How can online merchants learn more about their potential customers by mining the data surrounding social media – without violating strict privacy rules? Claudia Perlich of Media6Degrees explains how she and her colleagues zero in on individual customers in projects that have benefited Netflix, IBM, and healthcare providers.

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Barry ListWith host Barry List, INFORMS Director of Communications.

New! A series of podcasts with unexpected insights into the way that math, analytics, and operations research affect people like you and organizations like your own.

In every segment, an expert explains how he or she changed the world by crunching the numbers.