Forecasting Consumer Behavior Warren Lieberman & Michael Raskin, Veritec Solutions
Predicting the purchasing patterns of consumers has been an inexact science for math modelers, but two researchers believe the answer is not in modeling the way that consumers behave but mapping their many disparate thoughts and actions on the way to their purchase decision. Hear Warren Lieberman and Michael Raskin of Veritec Solutions on new insights into a perennial challenge for marketers.
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With host Barry List, INFORMS Director of Communications.
New! A series of podcasts with unexpected insights into the way that math, analytics, and operations research affect people like you and organizations like your own.
In every segment, an expert explains how he or she changed the world by crunching the numbers.
