Science of Better: Crunching the Numbers
Friday, March 30, 2012
Marketing Analytics at Cisco
Theresa Kushner, the Senior Director of Customer Intelligence at Cisco
In the B2B environment, social media has risen to a whole new importance for marketers. In a preview of her presentation at the 2012 INFORMS Conference on Analytics this April, Theresa Kushner, the Senior Director of Customer Intelligence at Cisco, explains how Cisco is going beyond analyzing traditional online metrics to better understand its customers and retain market share in an increasingly competitive environment. Hear her discuss Connecting the Stars: Applying Social Media Understanding to a Structured Marketing Data Environment in a B2B World.
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With host Barry List, INFORMS Director of Communications.
New! A series of podcasts with unexpected insights into the way that math, analytics, and operations research affect people like you and organizations like your own.
In every segment, an expert explains how he or she changed the world by crunching the numbers.