Word of Mouth Marketing Dina Mayzlin, Yale University & David Godes, University of Maryland, College Park
Why are the customers who don’t even know you your best hope for making your product news go viral? Hear Dina Mayzlin of the Center for Customer Insights at at the Yale School of Management and David Godes of the RH Smith School at the University of Maryland explain where traditional advertising and word-of-mouth diverge, and how marketing scientists are exploring the surprising way that everyday conversation makes business grow. See their Marketing Science study here.
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With host Barry List, INFORMS Director of Communications.
New! A series of podcasts with unexpected insights into the way that math, analytics, and operations research affect people like you and organizations like your own.
In every segment, an expert explains how he or she changed the world by crunching the numbers.
