Privacy on the Internet?
Alessandro Acquisti, Carnegie Mellon University
The Facebook experience suggests that hundreds of millions of online social media users worldwide have thrown their privacy to the wind. But would consumers, when presented with the choice, opt to pay more to ensure their privacy during online transactions? In their new study in the INFORMS Journal Information Systems Research, Carnegie Mellon’s Alessandro Acquisti and colleagues conducted an intriguing experiment that found an unexpected willingness to pay for online privacy. Listen to Prof. Acquisti discuss the results and the unusual experiment that led to these conclusions.
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